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Real Estate Investment

Location Analysis
Site selection is a decision which has been receiving increasing attention, as companies begin to appreciate how site location can affect the bottom line and future prospects for a firm.    Indeed, in a growing number of companies, real estate migrated from tactical decision-making focused on day-to-day needs, to strategic decision-making focused on the broader corporate mission.
 
This broader decision framework is intended to help firms avoid making hasty or shortsighted decisions that can prevent them from arriving at optimal real estate mixes. The inclusion of the community-oriented perspective has a dual purpose: to help firms determine where to look for information; and, to help companies and communities get on the same page in terms of business needs and recruitment efforts.

Over the past several years, a number of trends have dramatically changed the corporate site selection process. Some of these trends have increased the complexity of the site selection process and compressed its temporal nature. Other changes have made it more difficult to provide the level of site selection decision support warranted by its rising importance.

With respect to the first category, the continuation of two major trends-consolidation and globalization-have made the site selection process more complex. This complexity has been amplified by the emergence of the e-business revolution, a trend that has even more dramatic implications on the site selection process.